The challenge.
A seasonal waterfront beer garden that needs a fresh look every year while staying recognizable. Each season starts with a logo designed by an artist. That logo has to become a full visual system that works in print, on signage, menus and merch, and digitally, on the site, on social and in campaigns, so the vibe holds for the entire season.
What we did.
Take the artist's seasonal logo and build the complete vibe system around it: color, type, patterns and the rules for using them. Produce the print and digital materials that carry that look from opening day to the end of the season. Support the campaigns that keep the pier top of mind for locals and visitors.
The result.
Client since 2017 with year over year growth. Each season launches with a look that holds together on the pier, on social and in print, and the system is ready before the first warm weekend.