The blog.

What we would tell you over a beer after service. No fluff, no listicles.

Two fried chicken wings mid-air with hot sauce and white sauce coming from squeeze bottles, shot by Wildcat AI search How to get your restaurant found by AI and voice search People are asking ChatGPT and their phone where to eat, not just typing into Google. Here is what makes a restaurant easy for a machine to recommend. October 23, 2026  /  4 min read Double smash burger with mac and cheese and house sauce on a spatula at The Quarry Grill AI Your menu prices are from last year. Your food cost is not. The restaurants pulling ahead with AI are not doing anything clever. They are counting, repricing and reordering every week, while everyone else does it once a year, in a panic. October 23, 2026  /  4 min read Dan Larco of Wildcat Branding Co. talking with his hands, black and white AI Just because you can build it does not mean you should A client built his own website with AI and called us because he needed more customers. The site was the problem, and he could not see it. October 23, 2026  /  3 min read Dan Larco outside The Quarry Grill in a Quarry Grill shirt in front of the menu board Branding What branding actually means when you own a restaurant It is not the logo. It is the sentence somebody says about you when they are deciding where to eat, and you either wrote it or you let it write itself. October 23, 2026  /  3 min read Square pepperoni slice with basil on a pan surrounded by open flames, shot for Pizza One Design Your menu is the hardest working design you own Every single guest reads it, most of them on a phone, and it decides what they order. Almost nobody treats it like the sales tool it is. October 23, 2026  /  3 min read Wildcat photographer shooting a burger platter, black and white with the food in colour Photo Your food photos are either selling or costing you People order with their eyes, on a phone, before they ever taste anything. A bad photo of good food is one of the most expensive mistakes in this business. October 23, 2026  /  2 min read Pier 13 Hoboken on the Hudson, full of people, with the Manhattan skyline behind Marketing How to fill a slow Tuesday without cutting your prices Discounting is the fastest way to fill a room and the fastest way to teach people what you are worth. Here is what we do instead, in our own place. October 23, 2026  /  3 min read Overhead table of sushi rolls and tuna tataki with hands reaching in with chopsticks SEO Why you do not show up when someone searches near me Most of the restaurant search problem is not your website. It is the free Google listing you have not touched in two years. October 23, 2026  /  3 min read