The challenge.
Three separate brands were competing for attention and ad budget. Inconsistent visuals, messaging and landing experiences made it hard to scale spend efficiently, and conversions and visibility were fragmented. The goal was one clear system that could drive traffic into a single funnel without losing the individual brand identities.
What we did.
Unified the visual and messaging system so all three brands feed one conversion path. Tightened the branding across creative, landing pages and ad assets so the same look and offer structure works everywhere. Built the funnel and the supporting campaigns so ad spend could be concentrated instead of split. We also produce the video content for their yearly fitness show in New York City.
The result.
One cohesive brand system driving three brands into a single funnel, with higher conversion rates, stronger visibility and more efficient ad spend. The video content for the New York fitness show lifted online sales. The work turned separate efforts into one measurable path.